01Claim and complete your Google Business Profile
Your Google Business Profile is often the first thing people see. Fill in every field: categories, opening hours, services, photos and a clear description with the words customers actually search for.
Post updates regularly and answer questions. Active profiles tend to rank better in the local map pack.
02Keep your NAP consistent
Your Name, Address and Phone number should be identical on your website, social profiles and directories. Inconsistent details confuse search engines and customers alike.
03Earn reviews and reply to them
Reviews are a strong local ranking signal and a major trust factor. Ask happy customers for a review and reply to every one, positive or negative, in a friendly and professional tone.
04Create location-focused pages
If you serve several areas, give each one its own useful page with local details, directions and relevant services, rather than repeating the same text with a different city name.
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