01Start with one clear goal
Every campaign should have a single measurable objective: orders, bookings, leads or app installs. Mixing goals makes optimisation impossible.
02Creative is your targeting
Modern ad platforms find audiences for you. What they need from you is strong creative: short videos, real people and an offer that is easy to understand in two seconds.
03Measure what happens after the click
Install proper conversion tracking on your website so the platform learns which people actually buy. Without it, you are optimising for clicks, not customers.
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